Modular product portfolio
A catalogue of construction materials turns into an interactive urban scenery!
Being one of the largest manufacturers of building materials in the world, the swiss company LafargeHolcim has a rich portfolio of products, services and business solutions. To encapsulate this wide-ranging repertoire of construction materials, we created a fictional metropolis called “Smart City”. It combines high-rise buildings, housing estates, road networks and industrial construction projects and, for the first time, presents LafargeHolcims portfolio in an interactive application.
In collaboration with various multinational departments, we were able to collect all information about LafargeHolcim’s business areas and formatted it in order to present it in a clear and illustrative manner. Text and image content is underlined by representative 3D models, which needed to be not only of high visual quality but also factually correct. To ensure this high level of accuracy, each business area within the application has its corresponding individual building or building complex.
The Smart City is modular in its design and can therefore be individualized for many purposes, e.g. for the presentation of country-specific information and business areas, or for the different presentation requirements at trade fairs as well as its usage during consulting and sales meetings. Although the application was primarily developed for desktop PCs with touch monitors, the overwhelmingly positive feedback from early user testing has ensured that further versions for web and mobile devices are currently in the making.